Driving massive growth & engagement for Gen-Z educational content
As Lead Channel Producer, I orchestrated the entire content lifecycle—from concept to distribution—turning a YouTube channel into a high-velocity growth engine for a student audience.
- Client
- Lampung Cerdas
- Role
- Lead Channel Producer
- Services
- Channel Production
Content Strategy
Live Streaming - Year
- 2024 — 2026
Decoding the annual shifts in student audience behavior
Capturing high school students is a highly dynamic challenge—habits, preferences, and trends evolve at breakneck speed. What resonated with last year's cohort often falls flat with the next. The hurdle was breaking through the digital noise and building a system that could rapidly adapt without sacrificing educational value or brand consistency.
A high-velocity “Design Sprint” production engine
Recognizing that agility was the key to relevance, I implemented a weekly production system inspired by the “Design Sprint” methodology (adapted from Make Timeby Jake Knapp & John Zeratsky), structuring our workflow into predictable, high-velocity cycles.
Ideation & Alignment
Trend forecasting, brainstorming, and cross-divisional meetings to lock in the week's creative direction.
Production
High-efficiency recording and asset generation across every format.
Post-Production
Video editing, visual packaging, and rigorous quality control.
Scheduling
Strategic distribution and algorithmic optimization.
Performance Evaluation
Deep-dive analytics review to dissect retention metrics and inform the next sprint.
A tri-format content matrix & data-driven adaptation
To maximize reach and mitigate algorithm volatility, I developed a multi-format broadcast strategy that leveraged the full YouTube ecosystem—pivoting hooks, pacing, and messaging based on real-time data.
Long-form Videos
Designed for deep-dive educational value, building trust and establishing authority.
YouTube Shorts
The primary growth engine for top-of-funnel discovery and adapting to micro-trends.
Live Streams
Executed to build real-time community, foster interactive learning and drive loyalty.
Compounding channel growth, quarter over quarter
The agile framework and multi-format strategy compounded growth over time—balancing fast-paced Shorts (2.2M views) with high-retention long-form content (3.7M views), and proving the effectiveness of continuous A/B testing on visual packaging.
23.8M
Thumbnail Impressions
191K+
Subscribers Gained
6.7M+
Total Views
171.7K
subscribers from long-form alone
