Full-Funnel Sales Asset Architecture: Driving 150,000+ Leads & 3,000+ Annual Conversions for Flagship LMS
Orchestrated an end-to-end 140+ piece sales collateral ecosystem for KTT (Kunci Tembus PTN), powering affiliate onboarding, database lead acquisition, and dynamic high-urgency closing cycles.
Master Sales Collateral
Collage of 140+ Deliverables Ecosystem
- Client
- Lampung Cerdas (KTT)
- Role
- Sales Asset Program PIC & Creative Lead
- Services
- Full-Funnel Sales Architecture
Digital Collateral Production
Creative Direction & Multi-Tier QC - Year
- 2026
Overcoming the multi-tier sales bottleneck & rapid creative fatigue at scale
A direct-to-consumer educational sales force cannot close at scale without continuous operational ammunition. Converting tens of thousands of high school students and parents requires synchronized collateral across every commercial milestone.
Multi-Tier Sales Bottleneck
The sales force required distinct collateral for every touchpoint: recruiting promotional teams, onboarding ambassadors, capturing initial contacts, and executing high-urgency follow-ups.
Rapid Creative Fatigue
Static angles burn out within days. The campaign demanded deep narrative variety—pivoting dynamically between tuition anxieties (UKT), academic pressure, and inspiring scholarship triumphs.
140+ Assets in 30 Days
Producing, reviewing, and approving 140+ custom deliverables across print, video, editorial, and digital formats within a strict 30-day sprint without compromising brand standards.
Synchronized Funnel & Timeline Sprint Framework
To support the commercial timeline of the sales division, I architected a Synchronized Funnel & Timeline Sprint Framework that tied asset creation directly to the operational movements of our sales force:
Strategic Pre-Campaign Alignment
Initiated early discovery meetings with executive leadership and sales leads to map out revenue targets, anticipate seasonal exam trends (e.g., changes in university selection criteria, rising UKT tuition fees), and lock in the 140+ asset checklist.
30-Day Phased Production Sprint
Structured the execution schedule sequentially along the actual buyer and sales-rep journey, executing internal affiliate recruitment, lead magnets, direct sales, and high-urgency closing waves.
Multi-Tier QC & General Meeting Pitch
Audited typography hierarchy, contrast, and CTA layout across the design team. In the final week, I pitched and presented the finalized assets at the all-hands General Meeting, training hundreds of sales reps and affiliates on how to deploy each visual asset effectively.
Dynamic Live-Campaign Iteration
Maintained live creative turnaround throughout the campaign window, producing additional hook variants and assets on demand as requested by the sales division.
Phased 30-Day Production Sprint
Structured the execution schedule sequentially along the actual buyer and sales-rep journey:
Affiliate & Ambassador Readiness
Internal affiliate recruitment flyers, payout proof clips, and ambassador onboarding materials.
Top-of-Funnel Educational Magnets
High-value lead magnets, comparison charts, and 10 educational e-books.
High-Impact Commercial Media
8 sales videos, high-CTR flyers, and course sample teasers.
Scarcity Ammunitions & Social Proof
Follow-up flyers designed around psychological triggers alongside 70 chat proof cards and 16 video testimonials.
Hook-Driven Dynamic Messaging
Tailored every flyer and video around high-contrast hooks, dynamically adjusting messaging based on real-time data and emergent educational issues.
Authentic Deliverable Stream (Continuous Ticker)
Continuous live stream of production deliverables. Hover over any sample to pause and inspect the artifact.
Free vs Premium Guide
Click to inspect
Ambassador Campaign Twibbon
Click to inspect
Grade 12 Promotion Celebration
Click to inspect
WhatsApp VIP Community Invitation
Click to inspect
First All-Hands Kick-Off Invitation
Click to inspect
State University Admission Guide
Click to inspect
Ambassador Fee & Reward Matrix
Click to inspect
High-CTR Master Thumbnail (Formula)
Click to inspect
Direct Conversion Poster Series
Click to inspect
Authentic Campus Acceptance Chat
Click to inspect
Free vs Premium Guide
Click to inspect
Ambassador Campaign Twibbon
Click to inspect
Grade 12 Promotion Celebration
Click to inspect
WhatsApp VIP Community Invitation
Click to inspect
First All-Hands Kick-Off Invitation
Click to inspect
State University Admission Guide
Click to inspect
Ambassador Fee & Reward Matrix
Click to inspect
High-CTR Master Thumbnail (Formula)
Click to inspect
Direct Conversion Poster Series
Click to inspect
Authentic Campus Acceptance Chat
Click to inspect
A 140+ Multi-Format Deliverable Engine
Explore the categorized production ecosystem below across 6 core commercial clusters (183 verified assets). Every card features verified artifact previews, direct folder links, and interactive live inspection modals.
A 140+ Multi-Format Deliverable Engine is Hidden
183 production deliverables across 6 functional funnel clusters are currently collapsed. Click below to inspect all cards, previews, and links.
A synchronized sales machine converting at national scale
By treating marketing assets as a connected commercial infrastructure rather than isolated creatives, the 140+ deliverable suite powered nationwide student acquisition, sustained an exceptional ~2% paid conversion rate, and delivered zero-friction affiliate distribution.
~150,000
Top-of-Funnel Leads Captured
Directly fueled capture across organic social, affiliate teams, and lead magnets per cycle.
~3,000
Paid LMS Enrollments / Batch
Maintained a steady, predictable ~2% sales closing benchmark year over year.
140+
Total Multi-Format Deliverables
Static flyers, short video ads, e-books, chat proofs, and onboarding collaterals.
1 Month
Intensive Agile Production Sprint
100% on-time delivery ready prior to the national launch assembly.
Engine for ~150k Leads
Directly fueled top-of-funnel captures across organic social and affiliate groups each campaign year.
Steady ~2% Closing Rate
Equipped hundreds of sales reps with the exact closing ammunitions to convert ~3,000 paid members annually.
100% On-Time Delivery
Concluded all 140+ assets within the 1-month agile sprint, ready for the national all-hands kickoff.
Zero Sales Friction
Eliminated repetitive creative requests by delivering organized, plug-and-play collateral repositories.
