Restu Trio Kumara

Social media,
from strategy to screen.

I help brands and organisations turn ideas into short-form content
that educates, engages, and drives real growth.

60M+Total views
265K+Audience growth
1,000+Videos delivered

One brand.
Three different stories.

Lampung Cerdas, across YouTube, Instagram, and TikTok. Different formats. One consistent creative direction.

YouTube

Building a channel.Growing a community.

An education-first content engine: long-form videos, Shorts, and live streams, built around a weekly production sprint and continuous performance review.

A weekly production sprint and three-format strategy delivered 6.7M+ views, 191K+ subscribers gained, and 23.8M thumbnail impressions.

6.7M+Total views
Lampung Cerdas YouTube profile and published work
Published work / @lampungcerdas
Subscribers gained
191K+
Thumbnail impressions
23.8M
Subscribers from long-form
171.7K

Content strategy / Video production / Live streaming / YouTube SEO

Results documented in the YouTube case study.

Instagram

Education thatpeople pass on.

A Reels-led strategy bringing student education into the language of the feed: relatable ideas, clear storytelling, and consistent creative production.

24.8 million plays and 1.48 million likes across the published content, with a 6.03% engagement per view.

24,847,424Views / plays
Lampung Cerdas Instagram profile and published work
Published work / @lampungcerdas
Likes
1,485,775
Comments
12,048
Engagement per view
6.03%

Creative strategy / Reels production / Publishing / Performance analysis

Updated platform totals. The full case study also documents an earlier campaign period.

TikTok

Student insight.Feed-native stories.

Edutainment built around college and career questions, shaped through platform-specific hooks, content production, and community engagement.

30 million plays and 928,661 likes, bringing educational content to a wider student audience.

30,008,867Views / plays
Lampung Cerdas TikTok profile and published work
Published work / @lampungcerdas
Likes
928,661
Engagement rate by views
≈ 3.75%

Edutainment strategy / Video production / Community management / Optimization

Updated platform totals; engagement rate supplied in the latest report. See the case study for the earlier reporting period.

Different voices.
The same care.

Content production and account management for Positif Sukses and Kuliah Tanpa Tes.

Positif Sukses Instagram contentPositif Sukses@positifsukses.officialKuliah Tanpa Tes Instagram contentKuliah Tanpa Tes@kuliahtanpates.official

Content that found
its audience.

I handled most stages of content production and social media management for these pieces.

Reported performance figures. Metrics may change over time.

A day in motion.
A system behind it.

From the morning briefing to the next creative decision. Scroll through the five steps of my working day.

Research & strategy

I start with a briefing, audience questions, trends, competitor research, and recent performance. That gives the day a clear direction.

A focused content direction

01 / 05 · Scroll to explore the next step · Scroll up to retrace the day.

Less manual work.
More room to create.

I built an AI-assisted scheduling website to support my own content workflow. It helps me organise ideas, prepare content, and schedule publishing in one place.

3×faster workflow
2×design output
Self-reported results from my own workflow.Explore RTK Studio
RTK STUDIO / PUBLISHING CALENDAR
RTK Studio publishing calendar with scheduled Lampung Cerdas posts
Ideas Content Schedule

There’s more
behind the work.

See my other social media work

Explore more videos and creative projects.

See different work

Explore my other creative services.